In her role as EMEA Channel Sales Director, Hady will oversee the channel team, working closely with them to build partnerships with resellers and distributors across the region, exploring new and existing opportunities for mutual business growth. Prior to her role at Aruba, Sherifa spent 18 years with HPE, building experience of working closely with partners in the region. Her roles have included Distribution Director (CEEMA), Channel Manager (English Africa), and managing the Retail & Consumer Business Unit in the Middle East and, most recently, as the Managing Director for HPE in South Africa.